B2B SEO Agency
We generate qualified inbound leads: your products and services in front of the engineers, procurement managers and plant directors who are actively searching for what you make, in every European market you sell to.
01 The problem
You already know this. You hired an agency once. They optimised your meta titles, wrote some posts about “industry trends” and sent a monthly report full of impressions and bounce rates. Traffic went up. Leads did not.
Consumer SEO tools surface high-volume terms. In B2B industrial, the keywords that matter get 50 searches a month, not 50,000. But those 50 searches come from people with six-figure purchase orders.
A procurement manager at a German automotive supplier does not want a 500-word blog post. They want technical specifications, comparison data and proof that your product meets DIN standards.
Your Dutch distributor searches differently from your French end user. Translating your English website and calling it “international SEO” leaves money on the table.
B2B industrial purchases take 3 to 18 months. Multiple stakeholders, multiple touchpoints. If your SEO strategy ignores the full buying journey, you are optimising for the wrong stage.
02 What we do
Not a generic list of SEO services. Every engagement is structured around one goal: qualified inbound leads for your sales team.
We research keywords the way your buyers search. Not “industrial pumps” but “ATEX-certified centrifugal pumps for chemical processing”. Long-tail, high-intent, mapped to a stage of the buying cycle.
Legacy CMS, duplicate content from product configurators, 200 PDF datasheets nobody optimised. We fix crawlability, architecture, speed, structured data and indexation.
Authority, not volume. Topical clusters that make you the reference in your niche: technical articles, application guides, comparison pages, product pages built for commercial intent.
Where most agencies fail and where we built our business. One strategy and one research standard, executed in each language by a native industrial copywriter who knows how buyers there search.
Offices, warehouses or distributors in several locations? Google Business Profiles, local landing pages, and your distributor showing up for “hydraulic cylinder repair near me” in Rotterdam.
Traffic without leads is a vanity metric. We track which keywords generate MQLs, which pages convert and which content influences purchase decisions.
03 How we work
Five steps. No mystery, no black box. You know exactly what we are doing and why.
Your business, your products, your markets, your competitors. Then a full technical SEO audit and content gap analysis. The output is a clear picture of where you stand and what needs to happen.
A keyword map organised by product line, application and buying stage. Every keyword tagged with intent, volume, difficulty and commercial value. The blueprint for everything we create.
Keywords without structure are a spreadsheet. Pillar pages, topic clusters and internal linking that tell search engines exactly what you are an authority on. The part most agencies skip.
Content is created in the language, not translated into it. A German industrial copywriter writes for Germany, a French specialist for France. Each works from our research and our brief, and every piece is reviewed here before it goes live.
Monthly reporting on business metrics: rankings, organic traffic, leads and pipeline influence. Every month we review what works, what does not, and adjust.
04 Our markets
Most agencies translate the English content, or hand a translated brief to whoever is cheapest on a marketplace. Both produce content that ranks nowhere and converts nobody.
The research and the strategy are ours and never change hands. The writing in each market goes to a native industrial specialist we picked for that sector, briefed ourselves and work with on an ongoing basis.
Map could not load. Markets: United Kingdom, Germany, France, Netherlands, Spain. Germany, France, United Kingdom, Netherlands, Spain, Belgium, Poland.
Native German industrial copywriters who understand the Mittelstand and the precision German engineers expect.
FRNative French copywriters who know how French buyers weigh technical credibility and formal communication.
UKNative English B2B industrial copywriting, and how British buyers research and evaluate technical suppliers.
NLNative Dutch copywriters covering the Netherlands and the wider Benelux, where buyers often search in English too.
ESOur home market, run directly. Years inside Iberian industry networks and buyer behaviour.
BEOne market, two search behaviours: Dutch in Flanders, French in Wallonia and Brussels.
PLA fast-growing manufacturing base where buyers search in Polish, not in English.
05 From search to pipeline
A plant engineer in Lyon searching for “traitement de surface anticorrosion pour environnement marin” has a real problem and a real budget. If your page answers with technical depth and commercial clarity, you just opened a conversation that would have cost you 200 euros in Google Ads.
Educational content that captures engineers and technical buyers during research. They are not ready to buy, but they remember who gave them useful information.
Comparison pages, application guides and technical deep-dives that help decision-makers shortlist vendors. This is where long-tail SEO earns its money.
Product pages, case studies and landing pages optimised for commercial intent. These pages turn visitors into enquiries.
06 Our focus
Our focus is B2B industrial. That is not a limitation, it is the advantage.
Machine builders, component manufacturers, contract manufacturers.
PLC systems, robotics, motion control, sensors, industrial IoT.
Specialty chemicals, surface treatment, water treatment, process equipment.
Renewable energy components, power distribution, electrical infrastructure.
Conveyor systems, warehouse automation, packaging equipment.
Structural steel, insulation, industrial coatings, HVAC systems.
Food processing equipment, packaging, agricultural technology.
07 Why us
Every process, template and workflow is designed for companies that sell complex products to technical buyers. No context-switching between your hydraulic press account and a fashion brand.
The person who researches your market builds your architecture and signs off every page. No junior after month three, no account manager relaying messages. It also means few accounts at a time, which is the point.
Native industrial copywriters in each market, selected for your sector and briefed by the strategist who did the research. Reviewed here before publication.
Not a 40-page report about impressions. A one-page summary of leads generated, keywords gained and revenue influenced. If SEO is not delivering pipeline, we want to know first.
A 12-month cycle with four decision-makers means covering multiple touchpoints across months. We build for that reality, not for quick wins that look good in a pitch deck.
The copywriters we brief know the difference between a servo drive and a VFD. That matters when the reader is an engineer.
No pitch deck, no pressure. A straightforward conversation about where your organic search stands and what is possible. Tell us about your company, your markets and your goals.